•UI Design
•Product Design
•UX Design
Cómete el mundo.
A promotional loyalty platform built for Nestlé and Maggi's official World Cup sponsorship, designed to turn everyday product purchases into a gamified path toward real prizes. The experience spans both web and mobile. On desktop, a gamified dashboard gives participants full transparency into their progress: real-time invoice status (Approved, Under review, Rejected), accumulated points, and a visual progress bar toward their next reward. On mobile, the flow was optimized to remove friction from the core action — capturing and validating a receipt via OCR upload — supported by microinteractions and instant feedback modals that celebrate every successful upload and encourage repeat purchases. Across both platforms, the goal was the same: make a multi-step redemption process (register, upload, track, redeem) feel as immediate and rewarding as a game, while keeping Nestlé and Maggi's co-branded identity and World Cup energy consistent from login screen to dashboard.
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