A pitch proposal for Puntos Cencosud's loyalty program, covering both a website redesign and a personalized email design. The website reimagines the program's homepage to make earning and redeeming points feel effortless: a clear value proposition above the fold, a benefits grid explaining how the program works, a step-by-step "how it works" flow, and a dedicated section showing the three ways to redeem — stamps, experience vouchers, and product catalog. The email translates that same logic into a personalized, mobile-first weekly deals format, greeting the customer by name and surfacing tailored discounts across grocery, tech, and everyday products, each with a clear discount tag and redemption CTA. Across both deliverables, the goal was to make a multi-brand, multi-channel loyalty ecosystem (Jumbo, Metro, Easy) feel like one coherent, easy-to-navigate experience, while keeping the brand's playful purple identity and mascot consistent from web to inbox.