A summer engagement campaign built around a simple, personal debate: how do you drink your Milo — cold or hot? The microsite invites users to vote for their preferred team, framing it as a head-to-head battle (complete with lightning-bolt graphics and a live results bar) rather than a plain survey, so the act of voting feels like taking a side rather than filling out a form. After registering with basic contact details, users cast their vote and immediately see real-time results update in their favor of the broader vote split, then land on a thank-you screen showing the prizes they're now eligible to win, with a share prompt to bring friends into the debate. The visual system leans fully into the two sides of the argument — icy blues and frost textures for "Frío" against warm oranges and steam for "Caliente" — keeping Milo's brand identity consistent across both moods and across web and mobile.