To transform fragmented and slow-to-produce email campaigns into high-performing touchpoints, I spearheaded the creation of a scalable Email Design System for Itaú Bank. By shifting from cluttered, inconsistent layouts to a modular, user-centric architecture in Figma, I didn't just redesign emails—I engineered a strategic communication engine. This systemized approach streamlined production with over 40 reusable components, drastically improved visual hierarchy, and drove measurable business impact, including a 38% open rate. It’s where pixel-perfect UI meets strategic scalability to build lifecycle emails that truly connect, perform, and scale.